Why buy from us?

We care about the service we offer and strive to be the bike light specialist you can trust. 

1. A UK company with products ready to ship today

We are based in Chesterfield on the edge of the stunning Peak District National Park (yes we ride the hills a lot).

All of the products you see on the site are in stock and ready to ship immediately. We pack and ship all orders same-day meaning you'll usually take delivery within a couple of days.

* We don't ship on a Sunday as we're out on a long ride...as you'd expect.

2. An independent business

As a fully independent business run by cyclists we get to do things our way. We don't have to work to any supplier or parent company rules. This is great news for you the customer as everything we do is carefully geared towards selecting great products and offering the kind of customer service we expect when we buy products online.

We only sell bike lights that we use ourselves, we think that's the right way to do business. The cycling world is full of great products however they can sometimes be rather expensive. Equally there are some very cheap poor quality products out there. Our products offer fantastic value for money, perform and are of a high quality.

3. Value for money

To offer great value we painstakingly researched hundreds of suppliers to find one who has the same value for money ethos as us. A big part of our value mission is to not sacrifice quality or features for the sake of price, rather to seek out products that offer exceptional performance at a reasonable price point.

We don't mind quality products costing a bit of money. Afterall you get what you pay for. However we believe in selling lights that suit all requirements and budgets.

Our range starts with cheap front bike lights for general use right up to 1600 lumen bike lights for epic off-road adventures.

4. Quality over volume

Our products are carefully selected to offer quality at a great price. There are far cheaper and much more expensive lights on the market however we are focussed on selecting bike lights that cyclists can trust without breaking the bank.

Larger brands tend to have higher price points. This is due to them having greater overheads for marketing, advertising and the need to make a profit on products that they sell through a network of retailers.

5. Unrivalled service

Sometimes you just want to talk to someone to get advice or ask a specific technical question. We are here to answer all of your questions.